Building brands in a changing society

Column in Campaign Asia: A mobile site should top every brand’s agenda

A mobile site should top every brand's agenda

Imagine a world where consumers reach a leading brand’s website but find themselves confronted with text too small to read, images that don’t load properly and form fields too awkward to fill in.

No, it’s not 1998, when the Internet was still new and the user experience took a back seat to the novelty of simply being a progressive brand online. It’s 2014, when growing numbers of consumers are accessing websites through their smart phones and discovering that even brands with the most sophisticated web presence are falling down on their basic mobile offering.

Read the rest on Campaign Asia.

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