When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
Advertising can do a lot for a brand but there are times when a big spend on ads doesn’t do a brand any favours.
How marketers can get around the barriers to experimenting with new media channels.
How can marketers take advantage of all that social media offers while protecting the integrity of the brand idea?
Most marketing departments are not staffed or organized to produce content at the pace of a daily newspaper.
With the rise of social media, today’s marketing ecosystem has grown increasingly complex. This forces the question of whether a single brand idea can realistically address all the needs of the brand.
It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options and consumers equipped with all manner of apps are taking an active role in helping brands prosper.
To succeed in social channels, marketers can embrace one of the things that social media does best: the sharing of content.
Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship.