A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
Advertising can do a lot for a brand but there are times when a big spend on ads doesn’t do a brand any favours.