Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
Advertising can do a lot for a brand but there are times when a big spend on ads doesn’t do a brand any favours.
How marketers can get around the barriers to experimenting with new media channels.
How can marketers take advantage of all that social media offers while protecting the integrity of the brand idea?
Most marketing departments are not staffed or organized to produce content at the pace of a daily newspaper.
With the rise of social media, today’s marketing ecosystem has grown increasingly complex. This forces the question of whether a single brand idea can realistically address all the needs of the brand.