Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
It’s only fitting during the holiday season – the peak time for retail – to reflect on the role of recreational shopping in Singapore.
It took moving to a new country in a developing region to teach me how much I take trusted household brands for granted.
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.