With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.