Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?
Move over digital natives; an even more connected generation is coming of age.
Marketers who want to take advantage of all that social media can offer need to first understand that social media has forced brands and consumers into a new relationship.
How marketers can get around the barriers to experimenting with new media channels.