Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?
Move over digital natives; an even more connected generation is coming of age.
Marketers who want to take advantage of all that social media can offer need to first understand that social media has forced brands and consumers into a new relationship.
How marketers can get around the barriers to experimenting with new media channels.
It’s clear that the benefits of social media to marketers are many. Yet, if the channel is so attractive, why isn’t every brand already well established as a social brand?
Social media went from a tertiary consideration for adventurous brands to a must-have for most in a few short years.
In today’s environment of new technologies and even newer social media platforms, it’s easy to lose sight of marketing fundamentals.
Brands are most effective when all their elements come together as a single personality. Yet, in today’s world of marketing, communications have never been more fragmented.