Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
It’s only fitting during the holiday season – the peak time for retail – to reflect on the role of recreational shopping in Singapore.
It took moving to a new country in a developing region to teach me how much I take trusted household brands for granted.