Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
It’s only fitting during the holiday season – the peak time for retail – to reflect on the role of recreational shopping in Singapore.
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?