To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?
Advertising can do a lot for a brand but there are times when a big spend on ads doesn’t do a brand any favours.
How marketers can get around the barriers to experimenting with new media channels.
Brands are most effective when all their elements come together as a single personality. Yet, in today’s world of marketing, communications have never been more fragmented.
Most marketing departments are not staffed or organized to produce content at the pace of a daily newspaper.
With the rise of social media, today’s marketing ecosystem has grown increasingly complex. This forces the question of whether a single brand idea can realistically address all the needs of the brand.
To succeed in social channels, marketers can embrace one of the things that social media does best: the sharing of content.
Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship.
With Social Media Week fast approaching in New York, Singapore, Milan, and elsewhere, it’s a good time to take stock of how brands are faring in our always-on, multi-channel, multi-device marketing world.
In an era of new technologies and empowered consumers, managing brands is an increasingly complex undertaking.