Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?
Some of my projects focused on social media, others on mobile, but all came back to the challenge of building brands in a rapidly changing society.
It took moving to a new country in a developing region to teach me how much I take trusted household brands for granted.
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.