It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?
Move over digital natives; an even more connected generation is coming of age.
It’s clear that the benefits of social media to marketers are many. Yet, if the channel is so attractive, why isn’t every brand already well established as a social brand?