Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. But can every brand realistically be a content brand?
Move over digital natives; an even more connected generation is coming of age.
It’s clear that the benefits of social media to marketers are many. Yet, if the channel is so attractive, why isn’t every brand already well established as a social brand?
Social media went from a tertiary consideration for adventurous brands to a must-have for most in a few short years.
In today’s environment of new technologies and even newer social media platforms, it’s easy to lose sight of marketing fundamentals.
Brands are most effective when all their elements come together as a single personality. Yet, in today’s world of marketing, communications have never been more fragmented.
How can marketers take advantage of all that social media offers while protecting the integrity of the brand idea?
It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options and consumers equipped with all manner of apps are taking an active role in helping brands prosper.