Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Growing numbers of consumers are accessing websites through their smart phones and discovering that brands are falling down on their basic mobile offering.
Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.