Here are my most popular posts from 2011. One is even from 2010, showing the ongoing relevance of conversations about brand, marketing and social responsibility.
Consider it to be the opposite of greenwashing. While some companies get a lot of mileage from limited but well-publicized sustainability activities, others do good works but don’t get the credit they deserve.
What’s the best way to capture the heart of the mainstream consumer for a green brand, product or service? Apparently it can be as easy as embedding a few scenes from nature in advertising.
In an environmentally-conscious world, consumers often look for reassurance that they are making a good choice for the planet while they’re shopping. Ecolabels are supposed to make this easier by identifying products with positive social or environmental attributes. But with a plethora of ecolabels now on the market, is it too much of a good thing?