Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.
Mobile is the channel that seems perpetually acknowledged as the next big thing for marketers. It’s in Singapore that the channel’s potential could finally be realized.
Move over digital natives; an even more connected generation is coming of age.
It’s an exciting time to be in marketing. Traditional media channels are making way for a universe of digital options and consumers equipped with all manner of apps are taking an active role in helping brands prosper.