What better way to create a dialogue about social and environmental issues than to take advantage of the social media platforms? With a growing universe of options, the challenge has now become choosing the right vehicle.
I had the pleasure of being a panelist for a screening of Miss Representation, a 2011 documentary that explores the misrepresentations of women in popular media.
Advertising agencies are a place where Millennials can truly be at home. The only challenge is that the work, often routine and unglamorous, still needs to get done.
Sustainability may have become a mainstream concept but it’s not an easy fit within a brand strategy. From first identifying the issues that matter to finally taking a message to market, it’s a long distance for a brand to journey.
A new paper that I co-authored with the Canadian Marketing Association and other industry leaders explains why sustainability is now an imperative for marketers.
When did managing a brand become so complicated? Marketers who want to stay competitive with their peers will need to master a set of skills well beyond those on yesterday’s job description.
It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.
Here are my most popular posts from 2011. One is even from 2010, showing the ongoing relevance of conversations about brand, marketing and social responsibility.
Whether brands are aligning with a cause or going to market with new green products, there’s one important group of stakeholders they shouldn’t overlook.
A lot is expected of a brand these days. A brand needs to differentiate an offering from the competition, develop a relationship with consumers, and now, it’s expected to be the public face of a company’s sustainability strategy.