Building brands in a changing society

Archive for ‘January, 2012’

Is Your Brand Sustainable? Be Social.

A New Toolbox for Today’s Brand Leaders

It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.


Consumerism Done Differently: Part 2

It’s an unfortunate truth for the planet that we humans like our comforts, conveniences and status symbols – all available at the local mall.