Here are my most popular posts from 2011. One is even from 2010, showing the ongoing relevance of conversations about brand, marketing and social responsibility.
A lot is expected of a brand these days. A brand needs to differentiate an offering from the competition, develop a relationship with consumers, and now, it’s expected to be the public face of a company’s sustainability strategy.
The home of the future is one where technology plays a starring role in managing energy demand and conditioning consumers to be more energy efficient. There is just one hitch in this vision: If consumers are to adopt new technology and learn new behaviour, they need to start caring a lot more about their household energy usage.
In an environmentally conscious world, consumers often look for reassurance that they are making a good choice for the planet while they’re shopping. Ecolabels are supposed to make this easier by identifying products with positive social or environmental attributes. But with a plethora of ecolabels now on the market, is it too much of a good thing?
Despite good intentions, many consumers continue to buy products that have a negative impact on the environment. That’s why retailers play an important role in shaping consumer behavior by what they stock.