Building brands in a changing society

A New Toolbox for Today’s Brand Leaders

Is Your Brand Sustainable? Be Social.

It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.

Managing a brand today means navigating a rapidly shifting landscape of global issues, emerging technologies and newly empowered consumers.  Brands are now contending with a complex mix of issues and market forces –faltering economies, climate change and social media as just a few examples –  that makes even five years ago look like a simpler time.

Read the rest on Sustainable Brands.


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