Building brands in a changing society

Is Your Brand Sustainable? Be Social.

Is Your Brand Sustainable? Be Social.

Just a few short years ago, who would have thought a Twitter feed or Facebook page would play such a crucial role in communicating a brand’s value to society?

Even now, as brands struggle to find their footing in the rapidly developing world of social media, it may seem surprising that this weighty task should fall to a still-emerging channel.

In fact, there is no better outlet for a brand to share its corporate responsibility story and, in doing so, justify its place in a society that increasingly values corporate citizenship.

Read more on Sustainable Brands.

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