I’m pleased to share a paper that I co-authored with the Canadian Marketing Association and other industry leaders, including Weber Shandwick, the Sustainability Learning Centre and The Packaging Association.
The 22-page paper includes perspectives on why sustainability is now an imperative for marketers and how to engage employees, customers and other stakeholders. It also features in-depth case studies of how iconic brands Coca-Cola and Tim Hortons are taking sustainability messages to market.
The paper is available for download. A webinar will be held on August 21st.