Building brands in a changing society

Sustainability: Why Marketing Needs to be Firmly Rooted in the Movement

I’m pleased to share a paper that I co-authored with the Canadian Marketing Association and other industry leaders, including Weber Shandwick, the Sustainability Learning Centre and The Packaging Association.

The 22-page paper includes perspectives on why sustainability is now an imperative for marketers and how to engage employees, customers and other stakeholders. It also features in-depth case studies of how iconic brands Coca-Cola and Tim Hortons are taking sustainability messages to market.

The paper is available for download. A webinar will be held on August 21st.

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