Building brands in a changing society

Archive for ‘December, 2012’

A Year of Blogging about Brands

In an era of new technologies and empowered consumers, managing brands is an increasingly complex undertaking.


When does Brand Reputation Matter?

The short answer, in an era of Twitter, Youtube, and smartphones, is all the time. Managing a brand’s reputation has become a round-the-clock, multi-department, multi-media, cross-platform job.