Building brands in a changing society

Column in Campaign Asia: A mobile site should top every brand’s agenda

Imagine a world where consumers reach a leading brand’s website but find themselves confronted with text too small to read, images that don’t load properly and form fields too awkward to fill in.

No, it’s not 1998, when the Internet was still new and the user experience took a back seat to the novelty of simply being a progressive brand online. It’s 2014, when growing numbers of consumers are accessing websites through their smart phones and discovering that even brands with the most sophisticated web presence are falling down on their basic mobile offering.

Read the rest on Campaign Asia.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: