Building brands in a changing society

Column in Campaign Asia: Sun, sand and the latest in digital thinking

Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.

Stream is an invitation-only ‘unconference’ held in various locations worldwide that brings together WPP leaders, clients, technology partners, non-profits and startups in a three-day festival of ideas, debate and networking. Anyone can lead a session on any topic, and everyone is expected to participate in order to make it a rich experience for all.

This was my first year attending Stream Asia (Possible is a WPP company), hosted in mid-March on Langkawi, an island off Malaysia. While the resort setting and dress code seemed casual, the conference brought together heavyweight thinkers and doers in the digital space from across the region.

Read the rest on Campaign Asia.

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