Building brands in a changing society

How marketers can bridge the digital skills gap

We get it; there’s a digital skills shortage. It’s true for the marketing industry worldwide but it’s especially true for Asia, a region where the growing demand for digital marketing far outstrips the supply of qualified candidates. And as digital specialisms become ever more niche, the pressure on supply becomes even greater.

According to a CMO Council report on digital marketing readiness in Asia, half of respondents believed their current marketing teams didn’t have the skills and experience to take on advanced digital initiatives and another quarter said that they couldn’t find candidates with the right skills.

Despite the lack of available talent, there’s still an important job waiting to be done. The promise of digital as a channel for reaching consumers in Asia and building relationships is enormous.

Read the rest on Campaign Asia.



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