Building brands in a changing society

Posts from the ‘Marketing’ category

Young, online and ready to buy

When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.


Why Asia’s Biggest Mobile Boom is Yet to Happen

With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.