Building brands in a changing society

Posts from the ‘Social Media’ category

Why Asia’s Biggest Mobile Boom is Yet to Happen

With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.

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The Age of the Co-Created, Co-Managed Brand

A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.