When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.
With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Before the rest of the world took notice of Korea’s cultural exports with explosion of Gangnam Style, Korea was already setting the pace for the region in terms of style.
Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.
Maybe the CMO doesn’t need to know every facet of every digital technology.