Building brands in a changing society

Posts tagged ‘Behaviour Change’

Young, online and ready to buy

When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.


How Social Media Really Can Produce Social Change

Across the digital universe, brands are asking consumers to click for the good of the planet. But in asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour?

What Tomorrow’s Smart Homes Really Need

The home of the future is one where technology plays a starring role in managing energy demand and conditioning consumers to be more energy efficient. There is just one hitch in this vision: If consumers are to adopt new technology and learn new behaviour, they need to start caring a lot more about their household energy usage.