Building brands in a changing society

Posts tagged ‘Behaviour Change’

Young, online and ready to buy

When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.


What Tomorrow’s Smart Homes Really Need

The home of the future is one where technology plays a starring role in managing energy demand and conditioning consumers to be more energy efficient. There is just one hitch in this vision: If consumers are to adopt new technology and learn new behaviour, they need to start caring a lot more about their household energy usage.