When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.
A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Before the rest of the world took notice of Korea’s cultural exports with explosion of Gangnam Style, Korea was already setting the pace for the region in terms of style.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.