Building brands in a changing society

Posts tagged ‘Consumer attitudes’

Column in Campaign Asia: Will marketers be ready for tomorrow’s mobile consumer?

Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.


Will Consumers Value Privacy Again?

There was a time when consumers placed a premium on a concept called “privacy” and didn’t leave a trail of data documenting their every opinion and activity for brands to dissect.