Building brands in a changing society

Posts tagged ‘Consumer attitudes’

Column in Campaign Asia: Will marketers be ready for tomorrow’s mobile consumer?

Marketers should brace themselves for the onslaught of smartphone users demanding “heightened experiences” by devoting more financial resources to mobile platforms.

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Will Consumers Value Privacy Again?

There was a time when consumers placed a premium on a concept called “privacy” and didn’t leave a trail of data documenting their every opinion and activity for brands to dissect.