Building brands in a changing society

Posts tagged ‘Green marketing’

A Look Back: Top Posts from 2011

Here are my most popular posts from 2011. One is even from 2010, showing the ongoing relevance of conversations about brand, marketing and social responsibility.


Brands May Be Hiding Their Best Assets

Consider it to be the opposite of greenwashing. While some companies get a lot of mileage from limited but well-publicized sustainability activities, others do good works but don’t get the credit they deserve.

Ecolabels add to the challenge of shopping green

In an environmentally-conscious world, consumers often look for reassurance that they are making a good choice for the planet while they’re shopping. Ecolabels are supposed to make this easier by identifying products with positive social or environmental attributes. But with a plethora of ecolabels now on the market, is it too much of a good thing?