Building brands in a changing society

Posts tagged ‘Green marketing’

A Look Back: Top Posts from 2011

Here are my most popular posts from 2011. One is even from 2010, showing the ongoing relevance of conversations about brand, marketing and social responsibility.

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Ecolabels add to the challenge of shopping green

In an environmentally-conscious world, consumers often look for reassurance that they are making a good choice for the planet while they’re shopping. Ecolabels are supposed to make this easier by identifying products with positive social or environmental attributes. But with a plethora of ecolabels now on the market, is it too much of a good thing?