When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.
With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.