What better way to create a dialogue about social and environmental issues than to take advantage of the social media platforms? With a growing universe of options, the challenge has now become choosing the right vehicle.
I had the pleasure of being a panelist for a screening of Miss Representation, a 2011 documentary that explores the misrepresentations of women in popular media.
Advertising agencies are a place where Millennials can truly be at home. The only challenge is that the work, often routine and unglamorous, still needs to get done.
Sustainability may have become a mainstream concept but it’s not an easy fit within a brand strategy. From first identifying the issues that matter to finally taking a message to market, it’s a long distance for a brand to journey.
A new paper that I co-authored with the Canadian Marketing Association and other industry leaders explains why sustainability is now an imperative for marketers.
When did managing a brand become so complicated? Marketers who want to stay competitive with their peers will need to master a set of skills well beyond those on yesterday’s job description.
It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.