How Social Media Really Can Produce Social Change

By Stephanie, February 3, 2012

Across the digital universe, brands are asking consumers to click for the good of the planet.

In asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour? Can social media help build a more sustainable society, one campaign at a time?

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Categories: Behaviour Change, Marketing, Social Media, Social Responsibility, Sustainability

Tagged: Advertising, Behaviour Change, Brand, Consumer attitudes, Marketing, Sustainability