Young, online and ready to buy

When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.

Why Asia’s Biggest Mobile Boom is Yet to Happen

With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.

How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.

Column in Marketing: A Canadian braves the tropics

Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.

Why Trends in Korea Matter to the Rest of Asia

Before the rest of the world took notice of Korea’s cultural exports with explosion of Gangnam Style, Korea was already setting the pace for the region in terms of style.

The Other Social Networks That Matter in Asia

Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.

Column in Campaign Asia: Who needs digital expertise?

Maybe the CMO doesn’t need to know every facet of every digital technology.

Scanning the Digital Horizon: The View from Stream Asia

It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.

Look east to see the future of mobile-powered retail

Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.

Column in Campaign Asia: Sun, sand and the latest in digital thinking

Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.