Column in Marketing: A Canadian braves the tropics
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
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Young, online and ready to buy
When marketers think of Asia’s growth potential for global brands, there’s one part of the region that needs to be more than just an afterthought.
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Why Asia’s Biggest Mobile Boom is Yet to Happen
With exponential growth rates for smart phone penetration in Asia, the average marketer could be forgiven for thinking that the region is already awash with smart phones.
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The Age of the Co-Created, Co-Managed Brand
A brand isn't just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and…
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How marketers can bridge the digital skills gap
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Why social media can never be a regional effort
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Why Asia’s Biggest Mobile Boom is Yet to Happen
The Age of the Co-Created, Co-Managed Brand
How marketers can bridge the digital skills gap
Column in Marketing: A Canadian braves the tropics
Why Trends in Korea Matter to the Rest of Asia
Before the rest of the world took notice of Korea’s cultural exports with explosion of Gangnam Style, Korea was already setting the pace for the region in terms of style.
The Other Social Networks That Matter in Asia
Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.
Column in Campaign Asia: Who needs digital expertise?
Maybe the CMO doesn’t need to know every facet of every digital technology.
Scanning the Digital Horizon: The View from Stream Asia
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Look east to see the future of mobile-powered retail
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Column in Campaign Asia: Sun, sand and the latest in digital thinking
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Column in Campaign Asia: If mobile time is me time, where do brands fit in?
Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.
The must-read list for better understanding mobile
Staying competitive in the field of marketing means staying current with the latest trends and thinking.
Stephanie Myers 