Column in Marketing: A Canadian braves the tropics
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Before the rest of the world took notice of Korea’s cultural exports with explosion of Gangnam Style, Korea was already setting the pace for the region in terms of style.
Facebook still dominates Asia but it’s the runner ups in this contest that are interesting, particularly for marketers who want to go deeper into the psyche of the digital consumer.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Retailers hesitant to invest in mobile should consider what will happen when more of the world catches up to Singapore in terms of smart phone penetration.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Don’t assume mobile users are just goal-oriented, utility seekers. Just as often, they pick up their mobile devices for nothing more than a little ‘me time’.
Staying competitive in the field of marketing means staying current with the latest trends and thinking.