Building brands in a changing society

Posts tagged ‘Advertising’

The Age of the Co-Created, Co-Managed Brand

A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.

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How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.