Building brands in a changing society

Posts tagged ‘Advertising’

The Age of the Co-Created, Co-Managed Brand

A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.


How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.