A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.
Maybe the CMO doesn’t need to know every facet of every digital technology.
It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?