The Age of the Co-Created, Co-Managed Brand

A brand isn’t just the product of carefully orchestrated marketing campaigns. It’s also the result of layers of meaning that consumers add as they comment, tweet, check in, and tag.

How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.

Column in Marketing: A Canadian braves the tropics

Marketing asked dozens of Canucks working abroad to give us their impressions of the differences between Canada’s industry and others.

Column in Campaign Asia: Who needs digital expertise?

Maybe the CMO doesn’t need to know every facet of every digital technology.

Scanning the Digital Horizon: The View from Stream Asia

It’s a rare opportunity – the chance to network with top minds from WPP, global brand leaders, and the best technology providers – all while wearing shorts and flip-flops.

Column in Campaign Asia: Sun, sand and the latest in digital thinking

Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.

When do brands become relevant to an emerging market?

When industrialization is ongoing and the majority of the population has yet to enter the middle class, how meaningful can a global consumer brand be?